Harley Davidson Announces India Exit
After a decade long business in India Iconic American motorcycle brand Harley-Davidson has decided to drive out from India.
Harley davidson announces india exit. Company is Cutting down staff and laying off 70 employees in India. The move is part of an overhaul in its global operating model. Harley-Davidson the proudly American company is giving up on India because of weak sales after more than a decade of pursuing a huge but ultimately frustrating place to do business.
Harley-Davidson has announced that they will halt sales and manufacture in India in effect exiting one of the largest two-wheeler markets in the world. The Harley-Davidson model- 1200CX Roadster witnessed a drastic decline in sales unit by 83 being able to record only 3 units in July 2019. Primarily in North America Europe and select South East Asian markets.
The company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of. Harley-Davidson in an official statement said Harley-Davidson Inc. As part of the process the company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of its sales office in Gurgaon the bike manufacturer said in a statement.
With the announcement of Harley-Davidson to close its India manufacturing facility the Federation of Automobile Dealers Association FADA called for the need for a Franchise Protection Act in the country to avert brands from abruptly closing their operations leaving their channel partners and customers in a fix. Iconic American cruiser bike maker Harley Davidson on Thursday confirmed its exit from the Indian market bringing to a close a decade long journey of mostly unfulfilled potential. As part of the global rejigging Harley-Davidson is likely to make Thailand its main hub for Asia Pacific due to the southeast Asian countrys competitive tax regime the sources said.
Iconic American motorcycle maker Harley-Davidson Motor Co. Harley-Davidson is not the first American bike brand to see the end of the road in India. The US premium motorcycle company has recently announced its departure from India the worlds second largest two-wheelers market.
There are no bikes to sell anymore. As part of the process the company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of its sales office in Gurgaon the bike manufacturer said in a statement. Harley Davidsons portfolio in India includes bikes like Street 750 and Iron 883 among others with prices starting from Rs 469 lakh and going up.